With the evolving digital era, the usage and perspective of social media have changed. Days are gone when social media was just for connecting with friends and family, posting pictures, and grabbing comments and likes. Social media has become one of the most implemented online advertising and marketing tools. D2C brands have leveraged the opportunity and
entered the business market from a state of no awareness to generate immense popularity. The competition among brands is skyrocketing as more customers prefer online buying. The market tends to be more creative, efficient, and cost-effective ensuring reaching their potential prospect ahead of their competition and converting the lead. Understanding the concept, let’s unleash the power of social media to optimize customer acquisition.
- Right Product on Right Platform – Social Listening:
Using social media platforms with promptness is the most effective way for customer acquisition. Different social media platforms attract various demographics and interests. To understand demographics, it is essential to analyze where the target audience spends most of their time. If the product is specified for teens or young, you can approach Instagram although Facebook can be a good option for an older demographic. You can connect with your customers and resolve their queries via multiple features of engagement like creative posts, messages, answering in comments, and live videos. With effective and prompt answers, you can convert leads to buying customers.
- Collaboration with Influencers :
Considering your product, you can collaborate with social media influencers to connect with more customers. Recognize the influencer’s niche and see if the product matches their style and statement. It will help to develop the authenticity and credibility of the product.
- Solve and Sell :
Yes, although this is not direct marketing your product, but useful in creating a related customer base and targeting the right customers for your brand. For example, if your business is into beauty products, you can keep sharing beauty tips, hacks, and concerns of related customers. It will help to connect with more people with the same interests and create trust and bond with them.
- Content Strategy:
Instead of creating promotional and marketing content, spend time in creating organic content – genuine, consistent, and informative. It would help you to resonate with your target audience. For example, if you are selling baby products, you can keep posting content that addresses and educate about baby feeding, baby issues, tips to tackle babies in various situation, and so on.
- Implement Automation:
With the restricted budget and high competition in the social media world, it is quite difficult to manage all platforms manually. However, with the automation process, you can make it possible easily. With the pre-filled options, you can answer the most asking questions. You can also leverage automation software or content management software to embrace automation in your process.
- User-Generated Content:
It is a fact that 93% of online buyers make their purchase only after reviewing online reviews and testimonials. This has made D2C brands employ user-generated content in their marketing content reflecting how people use their product and influencing others to use it.
By creating an influential marketing strategy, you can ask your loyal customers to share their experiences and tag your social media handle. This helps to create a sense of authenticity and trust instead of looking made up.
- Paid Advertising:
Along with general posts and stories, social media platforms offer robust targeting options to target specific demographics and interests. You can utilize these features via paid advertising making your campaign effective.
These are the most effective strategies to implement and harness the benefits of social media platforms in promoting products online. Undoubtedly, you are using social media platforms for promotions, but the focus is to make them effective considering consistency and originality. However, if marketing fund is a challenge, you can leverage Revenue-based Financing (RBF). RBF is a leading financing option through which you can raise capital by paying back some percentage of future revenue. To apply and get funded early in 48 hours, apply here.